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PURPOSE:
The creative brief lays out the visual design directions to explore and the objectives of the project.
We will use the information on this form to make sure that we are both focused and are on the same page throughout the creative process to deliver your message.

SWDL™ Creative Brief

Some initial contact info:

Company Name:

First Name (Required):


 Last Name (Required):

E-mail (Required):



 Phone (Required):
Address Line 1(Required):

Address Line 2:


State/Prov. (Required):
 Postal Code (Required):

Country (Required):
Other Notes:

Are you the primary decision maker?
Yes | No


If you are not the decision maker,
please state their name if possible.

 

What Do You Do?
  
What Are Your Objectives?
 
How woud you like to be percieved?  
Who is your audience demographic?  
Who is your primary competitor?
 
What do you want this project to say about you?  
What is your favorite least favorite color and why?  
List logos you like explain why?  

What Would You Like to Produce?

logo id
brochure
direct mail
advertisement
poster
website
marketing material
sales material
other

  
What Keywords Best Describe Your Business?

dependable   unique
progressive   integrity
traditional   precision
fun   original
serious   mainstream
hi tech   established
enthusiastic   edgy
strong      

Any other information you want to add?
 

And finally, We are always interested in finding out if our own marketing efforts have been successful. Can you tell me how you found us?
Google? Yahoo? MSN?

Or others ?

Oh, and one last question, when would you like to start this project?
Immediately
1-2 weeks or so
1 month
1-3 months
More than 3 months

  



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